About Norwood Life Society
Founded in 1896 as the Norwegian Old People’s Home, Norwood Crossing Association has evolved into a modern, not-for-profit senior living organization based in Chicago’s northwest side. While grounded in a rich history, the organization is actively positioning itself for the future, with plans to broaden its scope through new ventures, partnerships, and expanded operations.
Today, Norwood Life Society operates as a 501(c)(3) parent organization with four subsidiary organizations, including a 501(c)(3) foundation
We are building a scalable, replicable acquisition model for senior living assets that preserves mission-driven care while delivering operational stability.
We are committed to our mission, vision, & values
OUR APPROACH
Mission-Driven Ownership
As a not-for-profit organization, we prioritize resident well-being, community engagement, and long-term sustainability.
Operational Expertise
Our board brings over 100 years of combined experience across healthcare, senior living, insurance, regulatory oversight, real estate, and operations
Strategic Growth
We pursue acquisitions and partnerships that strengthen the continuum of care while preserving community identity.
INDUSTRY POSITIONING
The senior living sector is experiencing strong demographic tailwinds:
Demographic Demand Is Rising
The age 80+ population is set to double in size within the next two decades as Baby Boomers reach this milestone.
Communities Are Near Full Capacity
Not-for-profit CCRCs report 91.5% occupancy in 2Q 2025.
The Industry Is Set for Steady Expansion
Projected 4% – 5% compound annual growth rate from 2025 – 2029.